That every company needs to stay informed and up to date with market innovations, there is no doubt about that. And the most interesting way to get in touch with these changes and new technologies is to invest in your own events or participate in events , where you can bring together several professionals with different experiences. I didn’t say anything new, correct? However, what we see is a considerable movement of several companies from different sectors that are starting to invest in their own events and maintaining their focus on this front, bringing into the company the culture of increasingly sophisticated, technological and focused events. in the customer experience . And proof of this is that in the first half of this year, business tourism in Brazil grew compared to the same period in 2018, as reported by the Brazilian Association of Corporate Travel Agencies . If previously events were restricted to large institutions, organizations and associations, today any company can become an authority in its segment within the events market.
Are there examples of companies that have been successful by investing in their own events
which opens up a range of options and advantages for these companies. One of the most significant examples is the RD Summit , which takes place annually in Florianópolis, run by the digital marketing company Resultados Digitais . The event, which began in UAE WhatsApp Number Data has now become a reference within the events market, becoming the largest marketing and sales event in Latin America. This brought to RD: Visibility, Content, New partnerships. New business; It has transformed it into a reference for products, services, innovation and events. And look how interesting: if each company within its segment becomes a powerhouse for sharing ideas, everyone wins, especially the customer! If investing in your own events brings you several benefits, one of them is new partnerships in external events. In the same way that you will need partners to hold your own .
So is it worth investing in your own and external events
Events, other events will seek your partnership. This further boosts your reputation and reference in the events market. Do you understand how one thing leads to another and that the benefits are infinite? Organizing an event requires work! But then, you can tell me: Ana, but is it work to invest in events? My friend, everything takes work! Waking up early in Singapore WhatsApp Number List the cold is hard work! Going out in the rain is hard work! Selling is hard work! However, we never stopped getting up early in the cold, going out in the rain and hitting sales targets. Likewise, investing in your own events the difficulties. And another thing: you’ll learn how to plan events , you’ll understand what works for your segment and what doesn’t. Partnerships will add value to your work and you will soon organize events in a more practical and agile way.