Before I delve into the benefits and metrics of website personalization, it’s important to define the term. I assume the following definition: website personalization is the process of creating unique, customized experiences for visitors to a website. Instead of a one-size-fits-all approach, website personalization enables companies to offer visitors a unique experience based on their characteristics, needs and wishes. have not yet started with some form of website personalization are leaving quite a bit behind. Especially because more and more prospects expect it. Gartner states that organizations that use personalization in digital commerce expect 16 percent more impact.
The Impact of Website Personalization for B2B Organizations
Several studies have been conducted on the effect of website personalization. Below I discuss five studies with remarkable results.
1. 42% more submissions through personalized calls to action
According to a study by Hubspot , personalizing calls-to-actions has a major impact on the number of actions that are performed on those calls-to-actions. The survey includes more than 93,000 calls-to-actions over a 12-month period. The result: personalized calls-to-actions have a 42 percent higher Finance Directors Email Lists view to conversion rate . In other words: is the call-to-action personalized? Then this results in 42 percent more submissions than with non-personalized calls-to-actions. In a previous article on this platform I describe examples of B2B website personalization where the personalized call-to-action also comes to the fore.
Is the call-to-action personalized? Then this ensures 42% more submissions than non-personalized calls-to-actions.
Higher Conversion Rates
One of the most important advantages is the increase in the number of conversions and therefore the conversion rate. 93 percent of organizations that use website personalization see an increase in conversion rate. This research by Econsultancy takes a closer look at it. So companies that have not yet started with some form of website personalization are leaving quite a bit behind. Especially because more and more prospects expect it. Gartner states that organizations that use personalization in digital commerce expect 16 percent more impact on commercial results than organizations that don’t.