However, your team doesn’t understand how to deliver a minimum viable product. You’ve split the car’s release into four stages, or iterations, which will be delivered one at a time. Iterations one, two, and three give you no idea what customers want.
How NOT to Deliver a Minimum Viable Product
I the first iteration, you produce a wheel. If customers are hoping for a vehicle, they Armenia Phone Number will be disappointed, as the frowning face illustrates. In iteration two – two wheels on one axle – you still don’t have a minimum viable product; two isolated wheels do not help people who are looking for a way to get from place to place. Customers will not buy this wheelset. The third iteration, which has no steering mechanism, continues to leave people unhappy and unwilling to buy.
Iterations one, two and three are not viable products
The fourth iteration finally provides a complete vehicle. Until then, no one wanted anything to do with your exit. You had no results to observe and learn from. What if your assumption was wrong and the public really wanted a boat, not a car? You would have wasted a lot of time and resources creating a car, falsely hoping to make people happy and give them money for your business. And you wouldn’t have learned anything.
If you’re only delivering a final product, you haven’t gotten results from smaller iterations AndreaFryrear Click To Tweet
A more useful approach would look like this (with MVP representing a minimum viable product):
Here we are simultaneously learning and (to some extent) helping our audience with each iteration. This is the right way to manage a minimum viable approach.
The assumption is the same, but the approach is different. Although the first iteration didn’t make the customer happy, the output – a skateboard – gave people a way to get around. The second iteration produces a scooter, which comes close to what people want.
As you move towards a true minimum viable product in iterations three and four, you get positive responses. People are changing their behavior and taking bicycles and motorbikes to work. Your minimal products become viable in the market. You see business results when you sell more and more of these products.