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Winning SEO Author Cyrus Shepard Phone Number QA Published: May 8, 2020 | Unique Pageviews: 10,745 Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. About Morgan McMurray — Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. Before joining the Moz team, she spent several years managing digital content for Nintendo of America, Inc. She is also currently a Master of Public Administration candidate at Columbia University, focusing.