Douyin e-commerce, there may be hidden opportunities Brazil Phone Number for real consumption to upgrade brands
Frankly speaking, this wave of new consumer brands is likely to be just a new brand, but not enough for consumption upgrades.
Many just redo the product in terms of functionality, but do not start from the demand side, so that the product evolves from functionality to individual needs.
The direction of real consumption upgrade demand is non-rigid
demand, and the underlying essence of non-rigid demand is emotional value and personalized value.
And make no mistake: this is true for more advanced readers as well. We’ve lost count of the number of people who have ignored our advice because they are “writing for a sophisticated audience”. It doesn’t matter. Clear and concise writing benefits everyone. Your content can be as complex as you want it to be. Your writing shouldn’t. Period.
On the other hand, a personalized and emotional brand needs its own Brazil Phone Number unique way of expression. This unique way of expression, which may be better displayed, should take place on the short video platform.
For example, if you want to show a lifestyle of specialty coffee, no matter how many ways you express in words, you are far inferior to a visual way of expressing the feeling and feeling of this beautiful life.
The real consumption upgrade brand is unique, individual and interactive in expression. Except for short video platforms, no text platform can present high-quality interaction.
7. Personalized interaction mode is the core path of short video e-commerce
If the brand is in traditional e-commerce, the interaction with users is single except for the interaction of comments.
But in the era of short videos, as well as the era of virtual people and live broadcast rooms, the interaction between you and the brand is complete, comprehensive and three-dimensional.
You feel like you’re not interacting with a brand, you’re interacting with a real human being.
People mean trust. In addition to guaranteeing value, brand is trust value.