Impressions (around 100%) Average position: 33.4 to 25 (around eight spots) Insolvency Experts’ audience is primarily directors of UK businesses that are going insolvent, closely followe by business owners looking for financial advice. The majority of Insolvency Expert’s cash flow comes from formal insolvency processes, such as liquidation, administration, and CVAs (Company Voluntary Agreements), so it was really important for us to push these areas. Our strategy 1. Research “company liquidation” search volume and relate queries We first picke this client up in November 2020. Initially. Our focus was on the basics: updating all the top level pages (such as service pages and guides) to make sure they fit the intention of the user and clearly explaine the services that Insolvency Experts offer.
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Researching what works well at present One of Kazakhstan Phone Number List the pages that our content team update was their company liquidation guide. After updating, the page starte to perform very well in the SERP, and rankd at position 4 for “company liquidation”. Clearly, this sort of content was working, and we wantd to hit it even more. After pulling some research together, one of our strategists propose the idea of a “Company Liquidation Content Hub”, as the company liquidation guide was ranking for a lot of long tail questions: Screenshot showing ‘how’ queries in Google Search Console, such as ‘how to liquidate a business’ and ‘how do liquidation companies work’ Screenshot showing ‘what’ queries in Google Search Console, such as ‘what is voluntary liquidation.
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What happens to a director of a company Phone Number QA in liquidation’ After cross referencing with the monthly search volume for these questions, she adde some of these as H3s within the guide to see how they would perform. They resulte in so much more traffic that she decide they warrante their own individual guides, hence the idea for the hub. This would mean we weren’t putting all of our eggs into one basket, and that we could also internally link all of them together for users wanting to read more. Users that are further down the marketing funnel don’t want to scroll down a huge guide to find the answer to their specific question, and we were certain that this would positively affect bounce rate.