Digital marketing: the trends & tips for the second half of 2019

Digital marketing is constantly evolving. Did you take a break or did you not pay attention for a moment, then the world suddenly looks different! That’s why we list the most important developments and must-reads of the first half of 2019 (okay, plus a few months) for you. This way you are completely ready for the final race to 2020.

 

Curious about the must-reads about social media? You will find it in this article . And the must-reads about content and communication can be found here .

  • 1. Trends & developments
  • 2. Useful Marketing Tools
  • 3. Data-driven marketing
  • 4. Conversion
  • 5. Customer journey
  • 6. Analytics
  • 7. SEO: is Google your competitor?
  • 8. Search & social advertising
  • 9. Email Marketing
  • 10. Personalization
  • 11. B2B Marketing
  • 12. Conversational & Chatbots

1. Trends & developments

What about digital marketing in 2019? Joris Toonders shares his vision with you with a look ahead . Are there things you can and want to work on in the coming months?

Programmatic display advertising is arguably one of the most dynamic disciplines within online marketing, says Daphne Smaling. She guides you through must-know trends for advertisers VP Manufacturing Production Email Lists field of digital trends . He foresees and agencies and relevant developments in the broad media landscape . This way you, as a progressive marketer, can take advantage of the right opportunities within the marketing mix of your organization.

 VP of Manufacturing, Production Email Lists

It can also pay off to delve into Generation Z. The size of the group of Gen Z’ers exceeds the size of the group of millennials in 2019. Is your brand ready for that?

Tech trends

Bart ter Steege also looks ahead, but in the field of digital trends . He foresees that digital frontrunners should now reap the benefits and that design everything is all the rage. Do you recognize a number of developments in your own work? There are also a number of marketing technologies to keep an eye on: voice search , artificial intelligence, shoppable experiences and blockchain.

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