This means that both your ad and the ad of the main competitor are launche using the same keywords and overlap in the auction. It is these intersections in the search results that are taken into account in the Degree of intersection column. 3. Share positions above . This metric shows the percentage of times your ad crosse paths with a competitor’s ad and their ad was ranke higher in search. For example the report shows that the share of the position above was 8%. This means that in 8 out of 100 cases a competitor’s ad was in a higher position in the search results. Auction statistics report 4. Share of impressions at the top of the page . This metric allows you to see how often your ads and competitors’ ads were shown above the regular search results.
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For example if your top-of-page impression Indian Email List share is that means 15 out of 100 times. Your ad was shown above search results. Auction statistics report 5. Share of impressions at the top of the page . With the help of metrics you can understand how often your ad was at the very top position in the search results. Auction statistics report 6. Percentage of wins . This metric shows the percentage of times your ad ranks higher than another advertiser’s ads. For example from the screenshot below it is clear that in 31.71% of cases your ad’s rating was higher than that of a competitor’s klenmarket- ad. Auction statistics report Shopping campaign report metrics The Auction Statistics report for shopping campaigns contains.
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Metrics the degree of intersection the percentage Phone Number QA of winnings. The percentage of receive impressions. But if the percentage of receive impressions for an auction is less than 10% you can’t see auction statistics. The same is true for product group data. The percentage of receive impressions will be available when the indicator. Reaches a value sufficient to be include in the report. Auction statistics report For shopping campaigns the percentage of impressions is calculate in much the same way as for search campaigns. The difference is that in theory a user can see several of your shopping ads on the display page at once. Therefore to avoid double counting the system counts impressions for all Shopping ads.