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Can’t find your business online, there’s a good chance that you’re leading them right into the arms of your competitors. By now, most businesses understand the importance of having a presence in organic search results. SEO is more than just a buzzword, it’s a given. And it’s critical to growing brand awareness and driving traffic to your website. But there’s a catch. Traffic doesn’t magically turn into paying customers and revenue. Ask yourself, when someone clicks on an organic result and lands on your website, what kind of browsing experience are they having? Is your site easy to navigate.

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Are your web pages optimiz to guide the user Sri Lanka Phone Number List towards an action? Traffic without conversions is essentially just a vanity metric. CRO is the piece that ties it all together. Put simply, conversion rate optimization is the process of optimizing a web page to lead a user toward a desir action. Typically, this action comes in the form of a conversion. This can be a demo request, email newsletter sign up, webinar registration — you get the gist. The idea here is to entice the user to move further down the marketing funnel in some way. SEO is what brings people to your website and CRO is what gets them to convert.

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It sounds like a match made in marketing Phone Number QA heaven, but achieving alignment is often easier said than done. Start with a strong SEO foundation I could write thousands of words on what it takes to build a strong SEO foundation for your website, but that’s not what this article is about. With that being said, a discussion about the relationship between SEO and CRO wouldn’t be complete without a mention of it. Earlier, I said you can’t have SEO without CRO. But this goes both ways. While it’s true that conversions are a meaningful standalone metric.

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