Think of Social Media as the Paperboy

Today it has become much more difficult to achieve a number one position in Google than it was 10 years ago. Where you used to score with a few tricks on relevant keywords with a lot of search volume, that no longer works. Google has evolved in a short time to show the user the best search results. If you want to do well for SEO, I always recommend that you score in as many areas as possible and always put the user first:

  • create a user-friendly design
  • provide an excellent user experience
  • work on conversion optimization
  • apply content marketing
  • don’t forget the social channels

Lot of Search

If you do well in these areas, you will automatically see increasing visibility. Work on all of these areas in a planned manner. To give you some guidance, I share how I work:

  1. Identify your target audience.
  2. Conduct a keyword research with, for example, the Google Keyword Planner or SEMrush and make a selection. Also discover new, related keywords. You can also use the SEMrush tool for this. Use Google Analytics to identify keywords you’re already being found for and explore how these keywords contributed to lead generation in the past.
  3. Analyze existing content and what kind of content positively influences lead generation. Use this information and the data from the keyword research to write new content and optimize existing pages. Pick out pages that already have a lot of traffic. This is your chance to really make a difference!

Growing organically takes a lot of energy, but it is the most VP Engineering Email Lists sustainable and valuable strategy for generating B2B leads. Small increases can already have a big impact on traffic and therefore your leads.

VP of Engineering Email Lists

Step 5: test and experiment

A successful lead generation strategy will never come about if you bet on one horse. It is the combination of channels that makes the difference. But what works for one person may not work for another. So start testing and analyzing right away. Test with channels and tactics and don’t be afraid to mix the two and experiment. Be critical and unbiased. Always rely on data, because only then can you find out what really works and what doesn’t. Also analyze the quality of the leads so as not to get a distorted picture.

How do you view your own lead generation strategy?

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