Five-part video series, led and presented by Moz’s Senior. Learning and Development Specialist. Meghan Pahinui. What will you learn. Part 1 — Map Your Route: Understand the Fundamentals No matter. Where you are in your SEO journey, it’s essential to understand. Wow the foundational elements relate to local SEO. You’ll learn the cornerstones of local SEO. How you should prepare. local SEO strategy. Part 2 — Look Both Wa. Understand Your Competition. Where You Stand In Part 2, you’ll learn all about the concept of local search marketing. Which segues into a method for creating a list of target keywords for your business.
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You’ll perform a preliminary location data audit for your Niger Email List business, and compare it to your competitors to get a better idea of how you stack up. Part 3 — Start Your Journey: Establish a Business in the Local Space There are a variety of citations that you or a customer may encounter for your business, and it’s important to know what they are, the differences between them, and how you can leverage them for your business! You’ll learn about the local search ecosystem, and how information moves throughout this complex environment. We’ll also discuss what a Google Business Profile is. Why it’s important, and how it impacts visibility, then walk you through the setup. Part 4 — Ask for Directions: Reputation Management & Community Engagement.
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Your engagement with the community and your Phone Number MX customer base, as well as their engagement with you, starts with creating a strategy for reputation management. You’ll learn all about what reputation management is, its impact on your business, and a solid plan for building a strong and sustainable online presence. We’ll talk about customer reviews, customer service, and social media, as well as how you can build localized content and links. Part 5 — On the Road Again: Ongoing Maintenance & How to Measure Success You’ll start Part 5 with learning all about the ongoing tasks you can expect to perform to keep your local SEO strategy in tip-top shape. We’ll discuss a few of the bumps you may hit.