Recently, the first Fashion Week was also organized in the metaverse. For five days, famous fashion houses showed their latest fashion in a unique way. Visitors could also try on virtual Estée Lauder makeup and for each visitor there was free gold glitter, which made the virtual visitors sparkle. Content and advertising […]
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Every day there are still 1 million people walking around in Second Life, a virtual world that last year spent $500 million . More money than in the economies of many countries. But even bigger is the game Fortnite, with 350 million users of which 15 million are logged in on average in a […]
Heineken just opend a virtual brewery there, Tommy Hilfiger now holds his fashion shows and according to Marc Zuckerberg, the metaverse economy will be just as big as the physical economy as we know it today. Not a day goes by without another organization reporting that they have joine the […]
There will also be restrictions on the spread of fake news and disinformation, for example in crisis situations such as the war in Ukraine and the corona pandemic. Large online platforms that reach 45 million people in Europe will receive additional responsibilities and stricter obligations with the DSA. This has to do with […]
The website of the European Commission states that it concerns the following types: Brokerage services providing network infrastructure: Internet service providers, domain name registrars, including: hosting services such as cloud and web hosting services, including: online platforms where sellers and consumers come together, such as online marketplaces, app stores, sharing economy platforms and social […]
Legislation boring food? Not if it suddenly has a major impact on your (online) life. And that is exactly the case with the Digital Services Act (DSA). This European legislation is intended to better protect citizens and businesses online. And that is about time, when you consider that the current legislation is 20 years […]
If website visitors have too many options, the chance that they will actually make a choice becomes smaller, because making the choice is then more difficult. So there is a paradox here. If you offer many different products or services on your site, you should try to avoid the paradox of choice . You do […]
The most important happy conversion optimization continues to test. A/B testing means that you do a test in which 50% of the visitors see version A of your website or a landing page and the other 50% version B. This way you can find out which version works best for you. visitors. […]
People compare previously available information with information that comes after. The previous information is used as an anchor for the information after it. This is the essence of the anchoring effect. You can use this effect with prices, for example. Show products or services with a higher price first. The prices you show afterward are […]
A loss weighs twice as much as a gain. It is therefore more motivating to avoid a certain loss than to achieve a certain profit. This principle is closely related to Cialdini’s seduction principle ‘scarcity’. You really don’t want to miss out on a product that is almost sold out or a discount […]
You are probably familiar with Cialdini’s seduction principles. There are many more principles from psychology that you can use to achieve a higher conversion rate. I’ve listed 6 of these principles for you that can help you get more conversions. New on Frankwatching This is the emoji etiquette for business communication & […]
You can also do a conversion lift without the tooling of marketing channels, even without cookies. An alternative is testing by regions. This is called a geo-experiment. A geo-experiment is basically simple. You pick 2 very similar regions and assign them both a group. In your test region, you show users an ad, but not […]
Most marketing platforms have tools available that can measure conversion lifts. You can do this, for example, in Google Ads, Facebook or DV360. These methods often use ghost bids . Bids that aren’t actually placed, but that do track how many conversions are measured. The ad will then not be displayed. This way you can measure exactly […]
Have you ever wondered what the added value is of advertising on your brand name? Or showing retargeting ads? Wouldn’t these users convert anyway, even without marketing? There is one KPI that can tell you whether advertising on specific marketing channels is really a good idea: incremental value. What is Incremental Value? Incremental […]
It is also important to consider which emojis strengthen your brand, touch on your mission or brand values or even reflect them? The WWF (World Nature Fund) is often citd as an example of an organization that has mastered the use of emoji optimally. Witnessing this tweet: Read the room You […]
Also note that emojis are not displayed the same on all platforms to avoid embarrassing mistakes. A well-known example of this is Apple ‘s water pistol. It appears as a real gun on some other devices and apps. keep it positive Just as as a copywriter you weigh your words carefully and as […]
Emojis have been booming in email marketing and on social media since 2015. Certainly social provides a good environment for brands to experiment with emojis in their communication. KLM took a big hit in 2016 by launching a then-groundbreaking emoji travel service. Source: Checkoutthiscase Emojis in copy Of course, we don’t […]
As mentioned, the meaning or popularity of an emoji can sometimes differ per (sub)culture. This underlines the importance of target group research, preferably with a test panel with members from that target group. Also keep in mind that the meaning of emojis can shift over time Think of the. Keeping your finger […]
It is visible how the power of the emoji is now fully used in (public) communication. Even in the field of recruitment. For example, in an attempt to reach its target group, Subway had emojis appear in their vacancies and interested candidates could respond per emoji . In the proceedings, Subway linked emoji to several […]
We seem to agree on one thing, a little fingerspitzengefühl for the culture of your environment is useful if you want to use emojis in your communication. Plus an awareness of the different ways an emoji can be interpreted differently per situation, group or even person. Basically the same goes for memes and gifs. It […]
This ubiquity ensures that in many workplaces it no longer feels strange to send a wink to a colleague in an email or app. In fact, it can just give your message that needed boost if you can’t physically see each other and other non-verbal communication like facial expression or intonation […]
Emojis shape the way we communicate, interpret messages and share emotions worldwide. As people, but also as brands. What can emojis mean for brands? How do we use them in business communication and marketing? And can you today without embarrassment send your boss a smiling poo as a thank you, or is that still not quite […]
Okay, you both have a good customer view and you have thought ahead. Let’s go ! I understand your impatience, but still, just a little while. Are there opportunities in further segmentation? Sure, you can lump the customers in your database together, the faster that mail is sent out. But is that wise? I do not think […]
Friday evening, 20:00 sharp and my weekend has started. My phone vibrates, you sent me an email! The subject triggers me. I open your e-mail, but that’s where it goes wrong: ‘Dear Sir/Madam’… Why this doubt, you know who I am, don’t you? Without reading further, I’m moving your email to my trash. I have […]
You read that right: 20 percent more sales opportunities. This research from DemandGen shows that leads fed with targeted content lead to 20 percent more sales opportunities. Website personalization not only ensures that you as an organization show that you understand the prospect, it also influences the extent to which […]
Before I delve into the benefits and metrics of website personalization, it’s important to define the term. I assume the following definition: website personalization is the process of creating unique, customized experiences for visitors to a website. Instead of a one-size-fits-all approach, website personalization enables companies to offer visitors a […]
Search engines, social media and e-commerce websites are all personalized to a greater or lesser extent. It is not only there that personalization plays an important role. Personalization is also being used more widely in the online B2B world. Emails, marketing automation, advertisements, it uses (to a greater or lesser […]
