We live in an increasingly digital world – we can buy almost everything we need online. Meet life partners on apps. And form lifelong friendships through social media. Making life easier and richer has also created new challenges for businesses – they often struggle to build strong connections with customers […]
B2C Whatsapp Users Mobile Number List
In my opinion. The value proposition of b-end customers involves nothing more than a few. Such as: fast construction period. Good quality. Low price. Low maintenance cost. Etc. Every internet project must start with a value proposition. For example. If the construction period is fast. Then the main solutions of […]
In today’s digital age. Therefore More and more companies are growing around “Customers”. Tencent. Xiaomi. And bytedance. Their business growth lines are all built on customers. Not simple new products or new businesses. Overlay. So how to achieve scientific growth based on customers. Let’s take a look at the methods […]
Whether you’ve gone through a boot camp. Transitioned from another research-related career. Or taught yourself. It’s likely that you’re used to leaning toward certain research methods. You might choose to address each ux research question in the form of user interviews. On the one hand. This may be something you […]
In the book “Pursuit of excellence” written by management guru thomas peters. “Close to the customer” is regarded as an important measure of an excellent enterprise. Customers have a pivotal influence on every aspect of business operations (such as sales. Manufacturing. Research and development. Financial accounting. Etc.). There are rumors […]
How do you generally find out the data of content consumption. And what are your evaluation criteria for the phenomenon of content consumption? What kind of thinking and preparatory work will you do before you get to the bottom of it? This time. I would like to explain to you […]
An interesting experiment: the tester asked the participants “Would you like to help children in poor mountainous areas to give them some help?” the results showed that most of the participants answered “Yes!”. Because it seems that they do not need to pay anything. Extra things. But can harvest a […]
The internet bonus period has passed. Users and customers have become more and more critical. And good experience has become the core competitiveness of enterprises. In the internet where user experience is relatively mature. The concept of customer experience and the concept of customer-centricity have been paid more and more […]
There are actually a lot of introductions to this problem on the internet. But everyone uses different scenarios. So the definition and usage of portraits are also different. Therefore To put it simply: a portrait is a person’s wiki encyclopedia . Therefore In this encyclopedia. The user’s origin. Identity introduction. […]
User scale measurement. Originated from market sizing. Is a skill commonly use in consulting and many industry jobs. In interviews. Case interviews are often encountere to examine thinking. Such as: how many bald people are there in china? How much pork will zhejiang need to eat in the next year? […]
Let’s start by looking at how airbnb went from a site for renting airbeds in san francisco apartments to a platform banned in berlin. Starting with airbed and breakfast. Airbnb has been defined as a way for young people to get temporary accommodation cheaply if they want to. With the […]
After determining the business goals and user types. It is necessary to establish a detailed user model. Such as user activity. Purchasing power. Channels. Registration time and other dimensions. Because under the same activity strategy. Users under different activity dimensions are still it may have different effects on business goals. […]
However I think most people agree with the view that “User or customer-centricity is the foundation of a company/enterprise”. In recent years. With the intensification of competition between companies/enterprises and the intensification of the homogeneity of products. Systems. Functions. And service content. User experience has gradually become an important bargaining […]
The customer’s loyalty to the brand and product is finally reflected in the nps score. And the brand/product nps is a summary of the experience. Therefore Which contains many experience touchpoints. And the experience driving elements composed of different touchpoints will affect the quality of the experience. Bad; it is […]
Before we talk about techniques. Let’s talk about “Persuasion” itself. Otherwise just staring at some skills becomes meaningless. I am a bit greedy. Metaphysical and metaphysical things. I want to deliver to you. Persuasion. In layman’s terms. Is to make the other party “Listen to me” through sufficient reasons. This […]
In our daily work. We always hear people talking about data indicators related to traffic such as “Dau”. “Conversion rate”. “Retention rate” and so on. Of course. We can judge the current opportunities and risks of the entire product through these macro data. But if we want to gain insight […]
As early as the 1930s. Some scholars carried out research on satisfaction in the field of social and experimental psychology. The research showed that user satisfaction reflects a psychological state of users. And is the user’s explicit and implicit needs and expectations. A subjective perception of the degree to which […]
Referring to what I said earlier. In my understanding. Need is pain and desire. But such a statement is still imprecise. Because we found that many things in life that are not painful are slowly becoming our needs . For example. The explosion of products such as electric toothbrushes and […]
Commonly used research methods include: in-depth interviews. Job rotation practice. Survey questionnaires. Focus groups. Data analysis. And industry research. These research methods will be mixed and matched according to the needs of the scene. Recently. The team is exploring new project directions. This article shares the pits that were stepped […]
However Teambition (tb for short) has always been my favorite project management tool. I saw this team was hiring a product manager a few months ago. And I tried to analyze it (an article from a few months ago). So I had some thoughts on this product. However And conjectures. […]
Have you tried taking shortcuts to get to work on time. I haven’t given the congestion in my area. But always take the familiar route to work as it saves me time and energy in traffic. The psychology of minimal effort illustrates exactly this. People are always looking for ways […]
The product team has developed a new product that is about to be launched on the market. The expectation is to gain as many users as possible and take root and grow in the market. A new product presents a new option for the user. And a variety of factors […]
In this class. Liang ning continued to talk about the iterative content in the “System capability” module of the product. Unlike the previous class. Which emphasized the coherence and standardization of the overall iteration. This class emphasized the core of the iteration. The key points are: Starting with the best […]
The anchoring effect. Also known as the anchoring effect and the anchoring trap. Is an important psychological phenomenon. The concept was first proposed by daniel kahneman. Author of thinking. Fast and slow. Who won the nobel prize in economics in 2002. The specific meaning of anchoring effect is: When people […]
Straight men’s reaction videos are also easy to understand. As the name implies. It is to form new video content by recording the real first reaction of men watching a certain audiovisual content. This kind of reaction usually has two layers of information. One is the direct behavior reaction. Such […]
I don’t know if it’s because they are really poor or just being good. But young people are indeed becoming more and more careful. The passion of the year is unbearable to look back on. But today’s “Anti-consumerism” is a complete realization. On douban. Xiaohongshu. And station b. They consciously […]
This “New process” is the first conversion. And I have always looked at “Pulling new” and “Transforming” separately according to the process. And his reply inspired me with a new perspective. Then he talked about his views on transformation. He mentioned the establishment of trust and pleasure. Which are all […]