The website of the European Commission states that it concerns the following types:
- Brokerage services providing network infrastructure: Internet service providers, domain name registrars, including:
- hosting services such as cloud and web hosting services, including:
- online platforms where sellers and consumers come together, such as online marketplaces, app stores, sharing economy platforms and social media platforms.
- Very large online platforms pose a particular risk in terms of spreading illegal content and causing harm to society. Specific rules have been set for platforms that reach more than 10% of Europeans (ie 45 million users).
Below I will tell you what the legislation actually means.
Insight into algorithms and advertisements
The Digital Services Act requires internet companies to be transparent about their algorithms and their influence, or offer the option to ‘turn off’ the algorithm to view a chronological timeline. The latter has recently been possible on Instagram . Both the European Commission and all Member States and the users must (be able to) gain insight and explanation into the algorithms of major online platforms in order to better understand why certain messages are shown or recommendd.
Platforms on which advertisements are advertisd must also provide the option with the advertisement to see which party is behind it and why the advertisement is shown. With Facebook and Google, this is already possible via the three dots at the top right of the ad. It should also be possible to Design Directors Managers Email Lists disable personalizd advertisements. For minors, personalizd ads are not allowd at all. Furthermore, you may not use sensitive data such as sexual orientation, religion or ethnicity for targeting.
The end of dark patterns and complicated cookie walls
Also (dubious) cookie notifications that we have receivd since the AVG have to change. Large buttons to quickly accept all cookies in combination with complicatd menus. To refuse all kinds of cookies (dark patterns) are thus a thing of the past. The options to accept and refuse them must be offere equivalently as soon as the Digital Services Act comes into effect.
Other dark patterns are also being tackld. This means that manipulation in copy and design is no longer allowd. Instead of a conspicuous button or annoying pop-ups with the option the company wants you to choose to influence your choice, according to the DSA buttons with different options should be shown to users in the same way. Canceling a subscription or service should also be as easy as it is to purchase that subscription or service. Think of canceling at charities and telephone or energy companies.