Social media is important to any organization – whether you work with it or not. An organization’s image can change rapidly (for the better and for the worse) through messages spread via social media. Social media, when used properly, can become highly relevant. The image of your company can be greatly supported with Social media.
Branding naturally also includes ‘Personal Branding’. Showing yourself in a business context is very different from doing it in person. You see the same differences in branding between B2B and B2C.
Generate new business
Because of the personal approach on social networks, social media is interesting to generate ‘warm’ leads that ensure better response. B2B marketing is pre-eminently about trust and preferably about a personal relationship. More than ever, social media make dialogue possible and therefore also the chance of mutual trust.
A good example can be seen on LinkedIn where users can post ‘recommendations’ about an organization’s services. Anyone in the network can read those recommendations.
Gathering and sharing knowledge
Sharing knowledge is often in line with social media. Knowledge CFO Email List sharing is perfectly possible on LinkedIn in the groups where questions can be asked by members. Others provide relevant answers to the question.
Another example is the recently launched LinkedIn Today, where you can only read news from the field in which the user works. The new ‘signal’ search function also offers the possibility to search LinkedIn based on search terms.
Social media has conquered a prominent place in the world of recruitment. More than ever, recruitment is a field that focuses on the active, long-term engagement of recruiters with candidates and clients. Social media has now become indispensable in this regard.
LinkedIn has developed the ‘ Career explorer ‘, where graduate students can further develop their careers. The new tool asks what the graduate would like to work in. LinkedIn’s Career Explorer looks at who in your network can help you with this.
Philips health care: a good example
Van Wiechen thought the LinkedIn group of Philips, on innovation in Health Care, was a good example for the B2B market. “In fact, all of the above examples come to the fore in the group,” says Van Wiechen. With this group, Philips positions itself well in the field of healthcare products. Through discussions in the group, new talent can be discovered and knowledge can be shared. “Philips has created a community within a large platform. We would like to see more of this on LinkedIn in the future.”