Independent consultants or freelancers from 11% in 2017 to just under 17% in 2020. We’ll make sure to take that into account for our content strategy moving forward. What are some of the biggest challenges you face in your work today? Far and away, the challenge most often mention in response to this question was the high volume and rapid cadence of new. SEO information, new tools, and algorithm updates. Readers are struggling to determine. What to focus on and when, what to prioritize, and what even applies to their work. We can certainly help you with that in 2021.
Other frequently-mention struggles Brunei Email List were familiar to us from previous surveys, showing us that the SEO industry still nes to address these issues, and that the Moz Blog can continue offering up content in response. These issues includ: Lack of resources and cross-functional collaboration at work. SEO prioritization at work. Lack of consolidation in analytics and reporting tools. Difficulty explaining the value of SEO to bosses clients non-SEOs. Difficulty explaining what SEO CAN’T do to bosses/clients/non-SEOs. Attracting new clients and customers. Having to wear multiple hats.
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How our readers read Keeping in mind all that Phone Number QA context of who our readers are, we dug into preferences in terms of formats, frequency, and subject matter on the blog. How often do you read posts on the Moz Blog? As an increasing number of readers rely on social mia channels for their news and content consumption, the shift from frequent readers to “every once in a while” readers is not a surprise, but it is a concern. It also necessitates our incorporation of social mia engagement as a top KPI for blog performance. Given the multiple off-blog distribution methods and frequency of prompts to take this year’s survey, we saw a sharp increase in “non-reader” responses from 1% in 2017 to 6% in 2020. That said, it’s interesting that Moz email and social mia.