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Customers are inspire to leave more voluble reviews. 2) HCU near you It’s my belief that local businesses which have already made a habit of publishing content that thoughtfully serves their specific customers should come out well in the much-talked-about Helpful Content Update, which finishepdate, our friends at NearMediaCo are having interesting discussions about whether the HCU is, in fact, part of Google’s response to the rise of TikTok as a vehicle for search. As Greg Sterling notes, “Right now the most influential internet company is arguably TikTok. Google’s HCU appears to be partly a response to the popularity of the site and its much-toute “authenticity.

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Local SEOs and their clients cannot EL Salvador Phone Number List have faile to notice how many Google searches (including local searches) return low-quality results made up of optimize filler rather than human-worthy help. While the search engines and social sites play ball over who will win the authenticity trophy, my best advice to independent local businesses is to be sure that everything on your website is a proudly-publishe source of information for your community. 3) Beyond content: communication Conference speaker Aaron Weiche presents slide stating that your content can’t answer everything, but you can. There may be times when I’m willing to wander about in the.

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Google maze or the morass of site search hoping for an Phone Number QA answer to a complex query, but usually, I don’t have the patience and want to be able to ask a business directly, “Do you have size 8, man-made, furry boots, with fluffy linings, but not from this brand, and only from this brand, and can you deliver them to my house, and can you do that contactlessly, and is there a surcharge for that?” Local businesses can certainly publish content to cover all of these bases, but bless the brand that makes it easy for me to have a conversation with a human being. Brandon Schmidt did.

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