Who will benefit from the webinar? Beginning webmasters – learn how to show the effectiveness of placement on your site to advertisers. Publishers who do not yet monetize their site with display ads but plan to do so. Anyone who wants to earn more on their sites. Yandex innovations in 2022: accounting for adjustments in conversion strategies click-B2B Click 11 February 2022 at 10:26 Font:01708 At the end of January 2022 Yandex change the rules for accounting for adjustments in conversion strategies. Now they are use for both bets and strategies. Let’s figure out how this affects the work of auto strategies and the effectiveness of advertising campaigns. Content How adjustments are taken into account in conversion strategies How adjustments work in the.
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Conversion Optimization strategy How Norfolk Island Email List adjustments work in the Target. Share of Ad Spend strategy Benefits of innovation for advertisers. How adjustments are taken into account in conversion strategies. Bid adjustments are a Yandex. Direct tool that allows an advertiser to lower or raise a bid in an auction subject to specifie conditions. How the adjustments worke before the new accounting rules Previously in the Bid Adjustment section in the advance campaign settings you had to set a reuction or increase coefficient. So taking into account the specifie adjustments the rate was regulate. One or more adjustments could be set in a campaign. Using the settings it was possible to set adjustments for a specific audience segment gender and age device region and/or video extensions.
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Rate Adjustments Let’s take an example: after collecting statistics on devices it turne out that almost 90% of online store buyers place orders from Phone Number QA smartphones. Therefore it was necessary to increase the bid in the auction provide that the search is performe by mobile users. To make the budget even more economical the store has set a reuction factor for desktop users. Rate Adjustments After that the Yandex algorithm increase the bid by 50% for mobile device users and lowere it for the advertiser’s ads by 30% when entering a request from desktop devices. Before the changes were taken into account: rate adjustments ad rate. What was not taken into account: selecte type of strategies.