As Google continues to add new tools andfeatures for developers, user Russia Phone Number experience has become a key factor for SEO. We explain how website performance and experience can affect your rankings in search engine result pages (SERPs) and how it’s measured.
Read our full website performance guide below. Gain a better understanding of how user experience, load speed, and overall performance contribute to SEO equity.
What is Page Experience?
It’s best to think of page experience as themers’ first impression of your brand. You want to show potential customers that they can trust your business, and a high-performing website can impact whether they choose to covert or bounce.
Google uses a series of metrics to evaluate page experience as a ranking signal, issuing a Page Experience report with a summary that will help websites offer a better experience for users. The Page Experience report uses the following criteria:
Core Web Vitals
The Core Web Vitals report gauges the responsiveness, speed, and Russia Phone Number stability of how a page loads. Google issues these results in the Core Web Vitals report via Search Console.
SEO Best Practices for Improving Core Web Vitals
Google has created the Page Speed Insights tool for web developers to provide a score and pinpoint areas where they can improve site performance. User experience, load speed, interactivity, and visual stability all contribute to your performance score. This page speed test helps to minimise bounce rate by considering the importance of user experience. For an in-depth understanding of Core Web Vitals, visit our detailed Guide to Core Web Vitals.
Making the appropriate changes can help decrease the load speed and, in turn, encourage more user interactivity. Page experience signals include mobile-friendliness, secure HTTPS, and intrusive interstitials, alongside what Google considers to be the “core web vitals”.
There are three main signals used to measure the page experience and performance in Google’s Page Speed Insights tool. (Core Web Vitals include a blue badge).
Source: Google Page Speed Insights
Largest Contentful Paint
This is how long it takes for the largest element on the page to load. These are generally headers, images, or large sections of text. Anything above the fold that is seen immediately when opening the page. The largest content should load in less than 2.5 seconds to receive a good score.
First Input Delay
First Input Delay measures the interaction between users and your sites. This measurement identifies how long your page takes to respond to visitors, such as scrolling through the page or interacting with click-able buttons. The ideal first input delay should be as quick as 100 milliseconds.
Cumulative Layout Shift
In some cases, your page content may shift on the page while loading, which can be disruptive for users. Aligning content specifically and adjusting font and image attributes can help to prevent ads, embeds, and other content from pushing your content further down the page.