Sincrise as a search engine This positive content discovery experience has earne the users’ trust. They know that the content they want to consume is on TikTok. So when the nee arises, they turn to the video platform first. Active search This leads us into active search. Active search is when a user types a specific question into TikTok’s search box. On TikTok, users can seamlessly scroll through all of the content that answers their query, without having to open multiple tabs on their browser. This improves user satisfaction, reuces friction and, most importantly, teaches TikTok the best answer.
Discovery There Are Two Key Behaviors
More on that later. Let’s talk about psychology Armenia Email List Persuasion resistance is a natural psychological defense when we feel like someone is trying to manipulate us into buying, doing, or thinking something. We perceive persuasion as a threat and we try to move away from it or oppose it. Over a decade ago, the online advertising industry starte to worry about a decrease in the CTR of their display ads. Pop-ups got dismisse, banners went ignore. Users had caught onto advertisers: we were trying to sell them something. This triggere a phenomenon known to psychologists as persuasion resistance. Advertisers calld this response “banner blindness”. As an industry, we develope four different strategies to counter this resistance to persuasion.
On Tiktok We Must Differentiate
First we starte making our ads look like they were part Phone Number MX of the content. We calld these “native ads”. Then, we starte placing the ads in unexpecte places, where users were less likely to be bracing themselves to be sold to. We starte making ads a little bit more relevant to the context, so that they felt less intrusive. Finally, we move into social proof, and we starte leveraging the power of trust. Thus influencer marketing was born. TikTok leverages these four strategies to counter resistance to persuasion by design. How do they do it? Creators are paid for their content through the Creator Fund, base on how many views or engagement their videos get. They are incentivize.