14 million members, earn 3.5 billion annually! Cameroon Phone Number

“If the cows are raised well, the milk will be good.” Maybe you haven’t Cameroon Phone Number adopted a cow, but you should have seen or heard this slogan.

In particular, friends who often drink milk must be familiar with this brand. As a new brand in the dairy industry, it has quickly emerged from the circle with the “concept of adoption” and has occupied a place in the industry in just a few years.

If you’re overusing personal pronouns, try mixing them up with the actual people you’re referring to. Instead of we, say Julie and I, or WordPress users. Instead of this, use the actual word you’re referring to. In addition, mix up your transition words: don’t just use but, use however and though as alternatives, for example.

The following is a dismantling of how the private domain of adopting a cow operates.

The directory of this article is as follows:

Case background
Delivery strategy and platform distribution
User operation dismantling
Membership system dismantling
1. Case Background
1. Case Introduction

Adopt a cow was founded in 2016. It is a dairy industry chain company integrating d

airy farming, forage planting, tourism, feed processing and dairy product Cameroon Phone Number processing and sales.

In 2019, the overall sales exceeded 500 million yuan. On Double 11 in 2020, “Adopt a Cow” became the first store in the Tmall dairy industry with sales exceeding 100 million yuan, ranking among the top 1 flagship store sales. According to statistics, the private domain revenue of adopting a cow has exceeded 50 million yuan. As of November 2021, it has 25 million fans and 14 million members.

2. Market size
The current dairy product market size is 375.8 billion yuan, and it is expected that the dairy product space will reach 500 billion yuan in 2022. From the perspective of urban per capita sales, the third and fourth tiers will be the source of power to improve the space of my country’s dairy industry in the future, and can contribute more than 60% of the growth of the industry, and the future growth space is broad.

3. User portrait

Cameroon Phone Number
Cameroon Phone Number

The users are mainly women aged 25-30. The core areas are in South China, East China and Central China, and are concentrated in several cities with high consumption levels. Usually, women in this age group are mostly mothers and wives, and have a higher demand for dairy products.

Delivery strategy and platform distribution

1. Delivery strategy
As an Internet-based milk brand, it is different from the channel support that traditional dairy companies have been cultivating for many years. Adopting a cow has strong brand exposure and drainage in public channels such as Xiaohongshu, Douyin, Weibo, and Station B, as well as offline.

(1) Online

Social platform marketing: A large number of KOCs have been launched in Xiaohongshu, Douyin and other channels.

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