It is also important to consider which emojis strengthen your brand, touch on your mission or brand values or even reflect them? The WWF (World Nature Fund) is often citd as an example of an organization that has mastered the use of emoji optimally. Witnessing this tweet:
Read the room
You could say that when it comes to the use of emojis in our business communications, we may be a little behind in our perceptions of it compard to our actual behavior. We are cautious about using it, especially in some sectors. Meanwhile, we use emojis so often in our daily life. And technology makes it so easy for us to share them that emojis have long since crept silently onto the office floor and a thumbs up has been hande out quickly.
We are also getting better at using emojis and we understand more and more how we can use them to reinforce our message. Taking into account the recipient(s) remains Training Directors Email Lists essential. How we understand emojis depends on many factors, including the context and purpose of the message, the relationship between you and the recipient, and who the recipient is. In other words , read the room , before hitting the submit button.
Emojis in Our Business
And well, sometimes things still go wrong, of course, but let’s face it, written text is also regularly misinterpretd, or simply differently. Did you know, for example, that many young people experience a period behind an app or text message as passive-aggressive? In that regard, it might also be a good idea if the target audience you want to reach is young, let your younger colleagues decide the emoji choices in your campaign, not the CMO. It is clear that the newest generation can’t get enough of it. So emojis are the future. But it will take some practice for some people to understand the meaning of the emoji use of this generation.