The dynamics of changes in the average cost of conversions and average conversion rate. “Trends” The main metrics are considere in the context of advertising channels. Line charts visually display information about clicks costs cost per conversion conversions for the specifie period and their trends. For example below are the trends in CTR clicks CPC and advertising costs for Yandex.Direct campaigns over the past 30 days: click reports “Comparison with the previous period” Similar to reports for managers here the change in key indicators for the analyze period is compare with the previous period. The graph shows the dynamics by conversions: Click- report “advertising campaigns” In the section you can view key data in the context of various advertising platforms for running campaigns.
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For example you can see the number of Singapore Email List impressions clicks conversions for each campaign. “Devices” From the report you can get information about the devices from which advertisements were viewe. It allows you to find out whether users of mobile or desktop devices brought more conversions. This is important information for targeting. To launch an effective advertising campaign you nee to know who the target audience represents. You can read about finding customers on VK in the article “How to find the target audience on VKontakte” . “Gender and Age” The report shows the number of conversions that the campaign receive by age and gender of users. This information allows you to find out which audience most often performs targete actions on the site and to target it in the future.
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Advertising Networks You can find out how many conversions and clicks campaigns receive in YAN and GMS during the reporting period. “Geography” The report shows the regions from which users most often clicke on ads on the site and made more conversions. “Keywords” From the report you can find out how many clicks CPC CTR impressions conversions an Phone Number QA advertising campaign receive for a particular keyword. “search queries” With the help of the report you can optimize advertising on search. It allows you to find out the amount of money spent on non-targete requests and disable impressions for them. It also shows the keywords that le to conversions. You can increase your bids on them in the campaign settings.