However, why can’t Douyin offer paid membership services like long video apps? let’s think Greece Phone Number

Editor’s Guide: Some time ago, the news that Tencent Video members will increase Greece Phone Number the price again made many netizens feel pain, and they all expressed that they would go to the arms of Douyin Kuaishou. Today, when short videos are “addicted”, why don’t they offer paid membership services like long video apps? We asked this question every day, let’s take a look.

 

Onishi Daisy, a music blogger, started the first paid live broadcast of his personal anchor career on Douyin.

Paid services seem to be a trend these days. Many merchants take the initiative to Greece Phone Number cater to the market and launch paid membership services to meet user needs. Platforms such as the Douyin Kuaishou video account also followed closely, and have been testing paid services such as paid live broadcasts.

However, why can’t Douyin offer paid membership services like long video apps?

We asked this question every day, let’s see what the friends have to say~

[Everyday Ask Weekly Featured] Issue 184: Long video apps are all doing paid membership services, why doesn’t Douyin do it?

Part of the content of the article comes from @zhuma@fangni@张阳@阿呲德@Please call me Ma Xiaopang@李殅_ and others’ wonderful answers.

First, the two are different in nature
1. The content is different

1) Long videos are mainly based on movies, variety shows and animation products

Take Tencent Video as an example: Tencent Video generally focuses on movies, variety shows, and animation products. If you watch such products, you are already a member. If you are not a member, you need to watch advertisements as the price of watching.

Greece Phone Number
Greece Phone Number

Long video platforms mainly focus on the production and distribution of video content. The platform pays a lot of costs to provide video content, including copyright purchases and self-made video episodes. These content require members to pay to watch to complete the “production-sale” business of video products. closed loop.

2) Short videos are mainly made by users

 

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