Franchise site Franchise SEO best practices Scaling keyword research. To start your franchise SEO campaign. You’ll want to identify and track the keywords that are most valuable to your business. Tracking your core keywords will allow you to monitor a couple of things. Visibility changes for individual keywords Aggregate rankings to see the overall. SEO health of your website The issue that most. Franchises face is that they offer a wide variety of service offerings across. A large number of geographic areas. For instance, a national plumber may provide 20 different types. Of services (water leaks, sump pumps, etc.) across 50 high priority markets.
Your Brand Doesn Have Physical Locations
This can make keyword research extremely Bolivia Email List difficult, as you’ll want to be sure you’re tracking your site’s visibility across all of these different service/geographic combinations. For this type of analysis, we love using the tool MergeWords. Once you identify the combinations of services and locations, you can easily plug this information into the tool to ensure that you’re creating queries for every combination. Screenshot of MergeWords software. This process allows you to more easily scale the keyword research process to ensure that there are no gaps in your rank tracking data. Localize and segment your keyword tracking With franchises, there is no such thing as a “national” ranking. Even queries with geographic modifiers such as “commercial cleaning” will have inherent local intent.
In The Geographic Area You’re Targeting
A search for a query like this will bring up results Phone Number MX that are specific to your area without you having to specify that information to Google. Tracking your keywords at a “national” level won’t provide you much insight as to how visible you are when real users perform a search. Most rank tracking solutions will come with some type of location feature that will allow you to monitor a particular keyword in a specific geographic area. Many tools will allow you to get as granular as defining the exact ZIP code of the area that you want to track. We enjoy using tools such as STAT (pictured.