How to choose a focus keyphrase for product descriptions and categories

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content you are writing. In this post, you’ll learn to pick a focus keyphrase for your products. You’ll also learn to think about related keyphrases, synonyms, and more!

Optimizing your products for ecommerce SEO

One of the essential parts of SEO for Shopify and the WooCommerce SEO addon is the content and SEO analyses. These tools help you write excellent product descriptions, blog posts, and landing pages that will be a hit for customers and search engines. But using it properly requires a bit of thinking — and a bit of research!

One of the most important aspects of ecommerce South Korea Mobile Number SEO is doing keyword research. If you are writing a ton of content, you must know who your audience is, where they are located and what kind of words they use.  Doing keyword research for ecommerce SEO can give you these insights. It can also give you loads of ideas to populate your blog with high-quality, product-related content — like frequently asked questions to answer.

Think about search intent

South Korea Mobile Number
South Korea Mobile Number


The customer journey can be long, and it can take several sessions for consumers to  narrow down their choices. Getting them to buy is hard! When getting your content ready for them, you need to think about search intent. How does the buying process for a specific product work? While some people might be looking for the cheapest, plain black T-shirt, others might have more specific wishes for their product.

For instance, if someone is looking for a highly breathable, comfortable, and technical shirt to help them perform during outdoor activities, they might encounter merino wool as an option. So, that person might go from b. All these search terms might have different content attached to them. For instance, in addition to the regular product pages, you can write a post on the benefits of merino wool for outdoor clothing.

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