Bar graph showing ranking distribution for Fairfax location. This data allows us to see that we don’t rank as well in Fairfax when compare to Chapel Hill. If Fairfax is a high priority area for us. We might want to focus our efforts specifically on reviews for this market. Maybe our content isn’t as strong here or maybe that landscape is much more competitive. Whatever the case is, keyword segmentation has given us the. knowlege of where we nee to focus our efforts moving forward. Create location-based pages Another critical element of a franchise. SEO campaign is to ensure that you have built out location pages for every area that you serve.
It Still Definitely Encourage To Create
This will give your site the opportunity to Botswana Email List appear for geo-specific queries for your core keywords. As previously mentioned, Google naturally localizes the results in many industries, which means these pages could also appear for general keywords that don’t utilize geographic modifiers (“lawn care services”). Unfortunately, most franchises heavily underinvest in this area. The vast majority of local landing pages contain fairly generic content that doesn’t add much value for users. Oftentimes, this involves general descriptions of a particular area. Even worse, these pages are notorious for having the same templates with just the location name replaced.
Localize Landing Pages Have A Small Number
Ideally your location pages would contain the following Phone Number MX elements: Optimized title tags and content for that specific location Customized on-page content for that area The address, phone number, and contact information (if a physical address exists) Structured data markup from the most specific category in the schema.org library Reviews specific to that individual area External links to relevant local resources For example, the Lawn Love franchise does a really good job of creating local landing pages for each area that they’re active in. Screenshot of the Lawn Love homepage for the Philadelphia location.