Heineken just opend a virtual brewery there, Tommy Hilfiger now holds his fashion shows and according to Marc Zuckerberg, the metaverse economy will be just as big as the physical economy as we know it today. Not a day goes by without another organization reporting that they have joine the metaverse. Many trendsetters say that 2022 is the year of the metaverse, but what can you concretely do with it as an organization? In this article an overview of the latest possibilities.
If you’ve never worn virtual reality goggles, you probably don’t understand much of all the commotion surrounding the metaverse. Immersing yourself and really feeling part of the virtual environment is what sets it apart from today’s virtual environments that we see on our flat screens. Today, the gaming industry is worth more than the global film and sports industry combind. Where the internet is built by web developers, the metaverse will be built by game developers.
High hopes for the metaverse
According to the researchers at Ark Invest (pdf), in 2021 we spent 38% of our free time digitally and this is expecte to be 52% by 2030. By 2026, according to Gartner , a quarter of people and a third of organizations will be active in the metaverse. According to Grayscale , the number of users has Australia School Email Lists already increase tenfold in the past year. By 2030, the metaverse economy could reach $13 trillion in size, according to investment bank Citi. According to research by Accenture, 71% of executives believe the metaverse will have a positive impact on organizations. 42% even think it will bring about a major transformation.We spent 38% of our free time digitally in 2021 and that is expectd to be 52% by 2030.
Real Estate
There are no physical constraints – such as real estate, supply chains and geographic reach – in the metaverse. This opens up many opportunities for companies of all sizes to earn money and get in touch with (potential) customers. We see the lines blurring between the physical and virtual worlds and companies are increasingly committe to creating experiences that engage consumers on a personal, deeper level. As humans, we are born and raisd in a 3D environment. Because of this, it is also very logical that we will find the metaverse more interesting than the ‘flat’ internet on which we now spend a lot of time.
