Google Ads how to compare the performance of your advertising campaigns and competitors’ campaigns click-B2B Click 28 February 2022 at Font To find out how effective an advertising campaign is you nee to compare its results with those of competitors. In Google Ads this can be done using the Auction Statistics report. Read our article about why you nee it what the main metrics mean and how to view the information. Content Why you nee to view auction statistics for advertising campaigns What indicators are include in the report and what they mean Report metrics for search campaigns Shopping campaign report metrics Where and how to view the Auction Statistics report In Google Ads In the Google Report eitor Auction Statistics report In Google.
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Data Studio Auction Statistics Dominican Republic Email List report How to use the auction statistics report. Why you nee to view auction statistics for advertising campaigns. In the Auction Statistics report you can see what share f impressions your ads nd competitors’ ads receive in auctions for selecte queries. For example you starte to advertise Stark children’s bicycles on searches for. Stark children’s bicycles children’s bicycles from 5 years old buy a bicycle for a child. When a person enters a query that is similar in meaning or one of the ones liste above the ad. Begins to participate in the auction with other people’s ads that match the query. If your bid is high and the keywords and ad match the user’s query perfectly the chances of getting into higher positions increase. The algorithm takes into account not only the size of the bet and the accuracy of.
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Matching the keys to the user’s request. The rules set in the settings are also important for it which audience which region/country is targete etc. . In addition the minimum ad rank is taken into account. It includes ad position and quality scores custom Phone Number QA attributes and signals etc. After a certain time after the launch of the campaign it is important to understand whether the budget is being spent effectively. Auction statistics will help with this. The report will allow you to find out how competitive your advertising is. It is available for shopping campaigns and search campaigns. From it you can learn: sites that your ads compete with in terms of semantics the percentage of impressions of your ads and ads of competitors share of impressions over the search.