Yandex compensates part of advertising expenses for clients from Russia Kazakhstan and Belarus. So the service increases the motivation of advertisers to use different products and settings increase advertising budgets and increase sales. Yandex accrues bonuses for using specific settings in campaigns. Until February 1 2022 there were four of them and then three new ones appeare. Let’s analyze each setting in more detail. First let’s talk about current and up to 2022. Connecting retargeting Setting up retargeting in campaigns gives advertisers a bonus of 6% of the turnover. Smart banners are an exception. In such campaigns bonuses for connecting retargeting are not awarde. Retargeting in Yandex You can learn more about retargeting settings in Yandex.
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Direct in our step by -step setup Bhutan Email List guide. Connecting conversion auto strategies You can also get bonuses for using auto-strategies such as Profitability Optimization Conversion Optimization and Target Share of Advertising Spend in campaigns. As a reward 6% of the advertising turnover is accrue. Connecting conversion auto strategies Starting June 2 2021 the Profitability Optimization conversion strategy can only be use in legacy campaigns. For new campaigns you can select the Target Ad Spend Share strategy. In mid-January 2022 Yandex change the rules for adjusting conversion strategies. You can learn more about the changes in the article Accounting for adjustments in conversion strategies: Yandex innovations for.
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Use of e-commerce in smart banners If you set up smart banners for a domain with e-commerce enable in Yandex. Metrica you can get a bonus of 6% of the turnover. Use of e-commerce in smart banners Using video extensions This condition applies to Text & Image Ads campaigns. The amount of remuneration is 10% of the Phone Number QA turnover. Using video extensions On January 1 2022 three more conditions were adde that allow you to receive bonuses from Yandex. Pay-per-view strategy in display campaigns The new Yandex. Direct auto strategy is still being teste. Its connection will bring 10% of the turnover. With the help of the strategy you can get the maximum views of commercials in prominent positions. Funds are charge for maximum video views.