If a directory is outranking your landing page for an important commercial term, you want to be on that directory, and as high up in it as possible. Invest time and energy into sourcing the reviews neede to improve your rank. For several years, we more or less owne the number one spot for “content marketing agency.” Today, we’re ranking third, and we are only one of two commercial LPs on the entire SERP. The number one spot is now held by Clutch. When we saw Clutch coming for us in 2020, we rampe up our efforts to acquire more reviews on the platform. This got us ranking highly in their directory.
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The result It’s one of our top sources of referral traffic Barbados Email List and the top source of conversions from referral traffic. Before pursuing paid options with business directories, I’d recommend doing everything possible to bring your organic ranking up, as many directories use organic rank as a tie-breaker in their “bidding.” I’ll add one extremely important note here: You never know which directory will be the next big winner in the SERPs. Sure, target most of your reviews for the ones that sustain a strong presence, but also scour the web for directories that list your competitors, but not you. Link intersect tools from the likes of Moz can help you do this, and it’s so worth the time.
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Another way is to just explore SERPs of some Phone Number MX of the relevant keywords in your industry. In mid-2021, our link building specialist spent literally five minutes getting us liste in a directory calle Growth Marketing Pro. As a result of those five minutes, we’ve since earne over 1,500 users, and 46 conversions. Just look at all the keywords that directory is on page one for — not to mention some of that keyword volume: It’s just such an easy win. 2. Make your own lists We’ve only recently begun.