As early as the 1930s. Some scholars carried out research on satisfaction in the field of social and experimental psychology. The research showed that user satisfaction reflects a psychological state of users. And is the user’s explicit and implicit needs and expectations. A subjective perception of the degree to which expectations are met. User satisfaction evaluation is of great significance to the survival of enterprises and the improvement of product experience: on the one hand. However As the demographic dividend of the mobile internet gradually disappears.
The value of user satisfaction assessment
However The cost and difficulty of acquiring new Benin WhatsApp Number List customers for mobile applications has become higher and higher. By improving user satisfaction fully stimulating the value of existing users has become a very important business strategy for enterprises. For example. The american customer satisfaction index (acsi) data shows that the improvement of user satisfaction can bring about an increase in the frequency of user consumption. And at the same time. It will also win a higher reputation for the enterprise. However And bring about a reduction in the cost of attracting new products and promoting activation.
How to build a user satisfaction model
However In addition. User satisfaction plays an Benin WhatsApp Number List important role in improving product experience by measuring the current status of product experience and the effectiveness of iterative actions. The construction process of the user satisfaction model is shown in the following figure. Let’s take a look at it together: Discussion on the construction and testing method of user satisfaction evaluation model 2. How to build a user satisfaction model .The user satisfaction model building process can be divide into 5 steps: “Clear target”. “Indicator collection”. “Indicator definition”. users to discuss their needs and expectations for the product. And invites “expert-level” users who have used the product more deeply to contribute more. Valid information. In addition. Customer complaint feedback is