We know that content operation is not only the producer of content, but also the disseminator of content. As the core position of the company’s content production, content operation carries the production, distribution, consumption and other links of content .
For B-side SaaS vendors, the low-cost and long-lasting effect of content operations has attracted many companies to increase investment in content operations.
However, when the content operation of C-end products is booming, bringing tens of Bulgaria Phone Number thousands of traffic and conversions, the B-end appears to be relatively calm, and there are often no such phenomenal industry cases, which naturally bring The effect of conversion is also unsatisfactory.
So, what is the value of B-side content operation?
Compared with the C-end, the B-end pays more attention to the content quality of content operation.
If you have to make a choice for the output target of B-side content operation, I think it should be how to enhance user stickiness through output content, so that users are willing to continue to consume content .
For B-side content operators, how to create more value in the process of content operation? How to enhance user stickiness through the improvement of content quality and do a good job in content operation?
Here, we will talk about it from four aspects, hoping to help you.
1. Analyze user portraits and identify content positioning
Different from C-end users, the group portraits of B-end users are diverse and Bulgaria Phone Number rational. Enterprise users are more value-oriented, and they are more concerned about whether current products can bring mature solutions to enterprises.
This fragment is a lot easier to read and more engaging. Shorter sentences make it easier to get your message across. And make no mistake: this is true for more advanced readers as well. We’ve lost count of the number of people who
have ignored our advice because they are “writing for a sophisticated audience”. It doesn’t matter. Clear and concise writing benefits everyone. Your content can be as complex as you want it to be. Your writing shouldn’t. Period.
Then, before creating content, you must do a portrait analysis around your target users and locate what your content is.
It is often seen that the content operators of some B-side SaaS manufacturers use content publicity channels such as official accounts as corporate publicity platforms. For example, what honor has the company won today? What team building activities are held internally? All members are also required to forward and share, but the amount of reading in exchange has not produced a good conversion effect.
Because of the creation of content, it only stops at the above content, and does not use these publishing opportunities to do more content foreshadowing, more task-based statements, and less “soul”.
For each content that reaches users, we must analyze user portraits and identify content positioning to prevent deviation.
2. Less marketing routines, direct delivery of value
Secondly, the passive voice uses a sentence structure which requires more cognitive effort. Your reader will spend valuable working memory on making sense of the sentence. This decreases the likelihood of you getting your message across.
Users of B-end SaaS products are naturally more rational. We try to reduce marketing routines to reach B-end users and directly deliver product value. The shorter the path for users to reach, the better .
What’s the meaning?It is also the content marketing of WMS products. The content should show the professionalism of the product and the key words of the solution. The activity discounts involving the B-end enterprises should also be considered from the perspective of the decision-makers or buyers of the enterprises. “Limited time discounts” “Maybe it is more suitable than “cutting a knife” in the circle of friends, because the correlation between the latter’s C-end marketing gameplay and B-end enterprises is not strong.
Don’t use tortuous content marketing tactics designed to make the user think extra about what information you want him to get. To be able to directly deliver the content you want to express , deliver your B-end product solutions to users, let users know what you have, what you can do, whether it is effective, and reduce the information distortion of content delivery.