This affects the entire field of digital marketing in Russia. Google Ads In this article we will talk about the reasons for the suspension the return of money from advertising campaigns and the transfer of the budget for advertising in the new reality. Content Why Google Ads doesn’t work in Russia What happens to other companies Main areas of work Which sites can replace Facebook Ads and Google Ads Performance Goals Image goals How to withdraw funds from Google Ads Why Google Ads doesn’t work in Russia On July 1 2021 the law “On the Activities of Foreign Persons in the Information and Telecommunication Network “Internet on the Territory of the Russian Feeration was adopte.
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In the advertising field it is calle more Catalan Email List briefly – the law On the landing of IT companies. From January 1 2022 foreign companies with an audience of more than 500 thousand people per day should: have a representative office or branch in the Russian Feeration place on the site a form for collecting feeback from users from Russia create an account on the Rosko mnadzor website place an attendance counter • block access to information on the sites that violates the laws in force in the Russian Feeration. 13 companies meet the requirements for the number of users. At the time of writing only Apple and Spotify meet the prerequisites. The following companies partially complie with the requirements: Likee twitter meta tik tok zoom Viber.
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And the following did not work google telegram discord Pinterest Twitch. However Google on its own initiative without the intervention of Rosko mnadzor suspende advertising in Russia. Some experts believe that this decision indicates the desire of Google to stay on the Russian market. Thus the company took a neutral position. But in the advertising account of Google Ads the following inscription is still poste: Update relate to the war in Ukraine Due to the ongoing war in Ukraine we will be temporarily pausing Google ads from serving to users locate in Russia. Or in Russian: Google Ads What happens to other companies It is still difficult to say with 100% certainty about the behavior of other liste companies in the new realities. They too can suspend work in.