Content Marketing Content Marketing Legal Services Thematic publics and channels. Communities of professionals in social networks are a kind of analogue of the meia. The algorithm for interacting with such resources is clear. Specialists offer articles or cases. If the topic of the group coincides with the material and its value is obvious the administration of the group publishes it. The Internet Marketing from A to Z community periodically posts cases of its subscribers. This promotional option is suitable for self-employe and small businesses. Content Marketing Case study on the promotion of mobile applications in the community Internet marketing from. A to Z Development and implementation of a content marketing strategy. The structure of the content strategy is built on four stages: analysis of the current.
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Situation creation of a road map implementation North Korea Email List of the plan and evaluation of performance. Let’s analyze each stage. Analysis The first step is to create a list of content promotion channels. You nee to use those Internet resources that are best suite for a particular brand. It is also necessary to decide on the type of content on which the main bet will be made – articles and audio video and infographics. Using all formats at once is a mistake. The second step is to analyze the activities of competitors. The main goal is to find out their ways of interacting with the audience: on what resources and platforms they are place what format for presenting information is most interesting to users. Analysis of the information allows you to select more successful methods.
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Step three you nee to find out which consumer the company is targeting. A collective image of the user is compile base on the client base. Clients are segmente by Phone Number QA gender age occupation income level marital status hobbies and hobbies. The collecte material helps to determine the specific groups for which the content will be prepare. An attempt to cover all consumers without exception will not give the desire effect when promoting a product. Creation of a roadmap The purpose of the stage is to develop a style of communication with potential. Customers and determine the message that nees to be conveye to the audience. Base on this a content plan is made. That takes into account the main points of the psychological portrait of the consumer and his interests.