If you’re like most of us with website, you’ve got all the content optimized to Belgium Phone Number be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer.
After all, it’s just the same text, navigation links, and other basic information that appears on every page of your website.
Your footer can’t possibly be as important as your homepage, right?
It’s easy not to think about the footer since it’s usually just links to other parts Belgium Phone Number of the site or information about your business. However, like everything else on the page, the footer counts towards your SEO too.
If you optimize this footer, not only will you provide information and links that your customers will find useful, you’ll also help improve your overall ranking in search engines.
Here are some tips to help you optimize your website footer so that it helps your overall ranking and sales.
Table of Contents
Remember: A Fat Footer is a Bad Footer
Even though you’re trying to optim your footer for search engines, it’s important not to cram it with so much information and so many keywords that it becomes a big block of text that isn’t useful to users.
Footers are typically fairly light on long sentences. Instead, they are mostly short, easy to read, and understand links and other information. This is one area where too much is worse than too little.
Your footer Should not Stand Out
Another thing to consider before getting into specific elements of your footer is its color and overall look. You want it to blend in with the rest of your page—no one should scroll down to find a footer that’s a shockingly different color from the rest of the page or uses an obnoxious font.
Let’s be real here, aesthetics matter even in business, and the design of your footer is no exception.
That said, many web designers do use a simple line to split the footer from the rest of the page. Another option is to invert your footer’s color scheme. If your page uses black text on a cream-colored background, the footer would be black with cream-colored text. This helps set it apart from the page, but by using the same colors, it still feels cohesive.