The product Hong Kong Phone Number itself already contains a lot of advertising and promotion components. Users complete the promotion of video creators by watching videos.
Its content is produced in a decentralized manner, and the cost is on the owners themselves, not on the platform. The platform obtains income through other methods (such as live broadcast rewards, advertisements, e-commerce transaction payment commissions, etc.), so There is no need to face the user to set up VIP charges. On the contrary, the platform will continue to provide free video content experience to acquire more new users and active users.
1) Long video content is long and users are patient
From the perspective of market positioning, the users Hong Kong Phone Number of long videos are mainly those who are idle for a long time and are willing to pay for a whole story, mainly white-collar workers and students. And long videos are usually rich in content, from which users can gain knowledge or pleasure, so it makes logical sense to make them pay.
2) The length of the short video is short, and the user is impatient
Douyin is to obtain traffic through users’ independent creation, sharing and Hong Kong Phone Number promotion of videos to achieve revenue. The short video is short, and users can get entertainment pleasure from it. Therefore, Douyin users mainly use their idle and fragmented time to brush short videos for entertainment. Therefore, users of long videos are more willing to pay for memberships, but memberships for users of short videos are not feasible.
3. Different ways of making money
1) Long videos rely on advertisements and membership fees
From the perspective of profit model, long videos are generally profitable through membership and advertising.
Secondly, the passive voice uses a sentence structure which requires more cognitive effort. Your reader will spend valuable working memory on making sense of the sentence. This decreases the likelihood of you getting your message across.
For platforms: the video resources of platforms such as Tencent, iQiyi, Youku, etc. are all resources purchased with money. Membership should be one of the revenue channels, and users have to spend money to enjoy the corresponding resources.
2) Short videos rely on advertising fees and traffic fees
Short videos mainly rely on attracting people and make money with advertising fees and traffic fees.
Douyin focuses on how to gather more traffic in its own pool to form a siphon effect, thereby increasing its bargaining power with advertisers and content dealers.