The product team has developed a new product that is about to be launched on the market. The expectation is to gain as many users as possible and take root and grow in the market. A new product presents a new option for the user. And a variety of factors influence the user’s decision to choose or not. If the user’s behavior of choosing a new product because of attractiveness is regarded as user migration. And the trade-off factors that affect the user’s choice are regarded as the migration cost. Then if the sense of gain of attractiveness is greater than the sense of loss of migration cost. It is possible for the product to gain favor. Expected. Otherwise. Not being selected is also expected. Because the products I mainly experience are in the 2b field.
Transfer historical data
The content of this article is more inclined to the Bahamas WhatsApp Number List elaboration of the b-end products. And I hope it will be helpful to you. 2. User migration cost First. Let’s think about what is the user migration cost? Three phrases can be obtained by splitting: user. Migration. Cost. User: generally refers to the user of a product. Which may be an individual or an organization. That is. A group of people. Migration: it refers to the change behavior of users triggered by certain factors. Such as reducing the frequency of using old products or abandoning old products and trying new products. Imagine that there are two product options. P1 and p2. When using p1.
User Migration Scenario
The system loads data slowly. Which affects the Bahamas WhatsApp Number List user’s business efficiency and mood. And may further negatively affect the user’s personal performance. In this way. The negative evaluation of p1 in an organization gradually develops into negative word of mouth. Which eventually leads to the elimination of p1; or when p1 is used. It helps users solve a demand in limited scenarios. Such as initiating an application. But p2 can be under the same conditions. To meet the potential needs of statistical reports. Users may gradually reduce the number of times of using p1. Increase the number of times of using p2. And eventually evolve into the elimination of p1 products. Cost: