You’re tir of hearing it and I’m tir of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will […]
Daily Archives: November 2, 2022
115 posts
Choose a variety of no opinion” or options. We don’t typically include demographic or geographic questions in our reader surveys. But given the overwhelmingly positive response to. The Gender Gap in SEO and Diversity and Inclusion in SEO surveys. Publish this year, we will do so moving forward. Understanding the […]
Independent consultants or freelancers from 11% in 2017 to just under 17% in 2020. We’ll make sure to take that into account for our content strategy moving forward. What are some of the biggest challenges you face in your work today? Far and away, the challenge most often mention in […]
Subscribers who weren’t Moz Blog readers felt motivat to take a survey entitl “Moz Blog Reader Survey”. We’ve taken note of the topics request from those respondents, in the hopes of encouraging more engagement with the blog. On which types of devices do you prefer to read blog posts? While […]
SEO disciplines, like on-page SEO and analytics. Do you feel the Moz Blog posts are generally too basic, too advanced, or about right? Given the breadth of topics on the blog and the wide range of reader skill levels, we’re happy to see that, for the most part, readers find […]
The common themes in your online reviews. For example, one thread I see running through the. EV charging vertical is complaints about sitting in hot cars for 30 minutes while charging up. When you think about it, gas stations provide shade at the pumps, though patrons are only there for […]
That marketing requires active promotion. Don’t just let your content sit on your website hoping someone will arrive to read it. Actively promote your best pieces via social mia. To local print and online mia journalists, and in local community hubs. Like neighborhood websites and hyperlocal blogs. Work to build […]
Which you can base content publication. Take a peek at Google Trends Google Trends will show you. Interest in topics across time related to EV charging stations. And you can even see this broken out by regions of a country to help you localize your marketing. My glance at this […]
Some dropoff in clientele. Those who were fortunate enough to be employed in. Those industries during this time are also more likely to be paid higher than the median. In fact, only 30% of parents earning 200K or more lost their jobs since. The pandemic, compared to 65% of parents […]
You likely won’t be as impact by future stimulus checks in the US. However, different international markets will recover at differing rates. Similarly, it’s important to keep your industry in mind. S&P is already estimating that the most-affect industries. May not recover fully until 2022. This means that industries like […]
HVs will make up 30% of total vehicle sales in the next. Five years and Statista estimates there are about 25,000 charging stations in the US. It’s big business, and while the convenience of charging at home can’t be beat. The presence of chargers and superchargers all over cities will. […]
Link to leave a review on Google on these pages. You can also use a free review link generator and then shorten the URL using a service like bitly for text or email-bas review requests. Just don’t ask for reviews in bulk; if you get too many at once, Google […]
My search through listings and GMB category databases is. Only finding one other related category, “electric vehicle charging station contractor. Which may or may not be relevant to the business you’re marketing. Hours of operation. Google’s guidelines state that gas stations should list the hours of operation that their pumps […]
Charging stations being permitt to use the address of the public space. For example, an EV charging station in a strip mall near me is using the same address as the Target that anchors the shopping center. Additionally, businesses that host a charging station are allow to have a link […]
Marketing Business title Google wants you to fill out this field with the exact name of the business as it appears in the real world. The majority of the listings I look at in this sector were adding the words charging station to their brand name, which technically violates Google’s […]
Out dat Chrome 41 rendering engine. However, they’ve significantly improv its web crawlers in recent years. Googlebot was recently upgrad to the latest stable release of the Chromium headless browser in May 2019. This means that their web crawler is now “evergreen” and fully compatible with ECMAScript 6 (ES6) and […]
Visualize the page with Google’s Webmaster Tools. This helps you to view the page from Google’s perspective. Use the site search operator to check Google’s index. Make sure that all of your JavaScript content is being index properly by manually checking Google. Debug using Chrome’s built-in dev tools. Compare and […]
Ne some help gaining visibility. Here’s what this looks like in the Google SERP. Chrome Dev Tools Another method you can use to test. And debug JavaScript SEO issues is the built-in functionality of the developer tools available in the Chrome web browser. Right-click anywhere on a web page to […]
It can then send pre-render JavaScript content to search engines, for example. Any other user agents will ne to render their content client-side. For example, Google Webmasters recommend a popular open-source solution call Renderton for implementing dynamic rendering. Incremental Static Regeneration, or updating static content after a site has already […]
Is a bit unusual, and Google has yet to update the guidelines. To show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices bas on. Google’s rules for similar enterprises and throw a few free […]
A streamlin User Experience (UX). Is JavaScript good or bad for SEO? It depends! JavaScript is essential to the modern web and makes building websites scalable and easier to maintain. However, certain implementations of JavaScript can be detrimental to search engine visibility. How does JavaScript affect SEO? JavaScript can affect […]
Almost completely devoid of any content. There are only the app-root and a few script tags in the body of the page. This is because the main content of this single page application is dynamically inject into the DOM via JavaScript. In other words, this app depends on JS to […]
Lazy-loading images JavaScript can also affect. The crawlability of images that are lazy-load. Here’s a basic example. This code snippet is for lazy-loading images in the DOM via JavaScript. Googlebot supports lazy-loading, but it does not “scroll” like a human user would when visiting your web pages. Instead, Googlebot simply […]
Website creates a poor user experience for everyone, even search engines. Google itself defers loading JavaScript to save resources, so it’s important. To make sure that any serv to clients is cod and deliver efficiently to help safeguard rankings. JavaScript SEO for meta data Also, it’s important to note that. […]
Otherwise search engines may be crawling the same metadata for every page, or worse, none at all! How does this all affect SEO in the bigger picture? Next, we need to learn how Google processes JavaScript. How does Google handle JavaScript? In order to understand how JavaScript affects SEO, we […]
Re-spun version of the top-ranking articles), it’s a good idea to instruct your writer on how best to use these. I like to include questions like. What’s our unique point-of-view on this topic? Do we have any unique data we can pull on this topic? What experts (internal or external) […]
Means it has little-to-no likelihood of ranking, and you’ll also likely upset your writers. Who don’t want to cheapen their editorially excellent content by stuffing keywords into it. Don’t favor keywords with high volume over high intent match I once saw a brief where the SEO Manager requested that the […]
