You read that right: 20 percent more sales opportunities. This research from DemandGen shows that leads fed with targeted content lead to 20 percent more sales opportunities. Website personalization not only ensures that you as an organization show that you understand the prospect, it also influences the extent to which […]
Monthly Archives: July 2022
241 posts
Before I delve into the benefits and metrics of website personalization, it’s important to define the term. I assume the following definition: website personalization is the process of creating unique, customized experiences for visitors to a website. Instead of a one-size-fits-all approach, website personalization enables companies to offer visitors a […]
Search engines, social media and e-commerce websites are all personalized to a greater or lesser extent. It is not only there that personalization plays an important role. Personalization is also being used more widely in the online B2B world. Emails, marketing automation, advertisements, it uses (to a greater or lesser […]
According to a study by Hubspot , personalizing calls-to-actions has a major impact on the number of actions that are performed on those calls-to-actions. The survey includes more than 93,000 calls-to-actions over a 12-month period. The result: personalized calls-to-actions have a 42 percent higher view to conversion rate . In other words: is the call-to-action personalized? Then this results […]
Search engines, social media and e-commerce websites are all personalized to a greater or lesser extent. It is not only there that personalization plays an important role. Personalization is also being used more widely in the online B2B world. Emails, marketing automation, advertisements, it uses (to a greater or lesser extent) a form […]
Speaking of B2B marketing: the latest B2B Marketing Trend Report shows that B2B marketers focus more on results. All those data and data sources are great, but they must lead to more MQLs (Marketing Qualified Leads). The research also shows that marketing automation is not yet the promised lead machine. Also take a good […]
you want to do more with (social) advertising, this trend forecast about social advertising is a good place to start. Do you want to get started with advertising on social media? Then take a look at these recent articles about LinkedIn ads , Pinterest ads (recently possible!), Instagram Shopping and a Dutch benchmark for Facebook ads . In our overview of must-reads about social […]
Principles of SEO do not change, but there are still trends and changes in this area. Mark van Tuel gives you a preview for this year , with trends such as EAT and the rise of other search engines. And Cris van Wolffelaar and Bartjan Sonneveld offer you an insight into the ‘hidden’ changes . […]
What about conversion optimization? Shirley van Haalem describes in her article the great opportunities and misconceptions of CRO . For example, she states that we need to look beyond just A/B testing (think about personalization, for example) and that we should optimize for user experiences, not conversions. Read the article to go through all five […]
He foresees that digital frontrunners should now reap the benefits and that design everything is all the rage. Do you recognize a number of developments in your own work? There are also a number of marketing technologies to keep an eye on: voice search , artificial intelligence, shoppable experiences and blockchain. And then: numbers, numbers, numbers! In 2019, consumers will spend […]
Digital marketing is constantly evolving. Did you take a break or did you not pay attention for a moment, then the world suddenly looks different! That’s why we list the most important developments and must-reads of the first half of 2019 (okay, plus a few months) for you. This way you are completely […]
Today it has become much more difficult to achieve a number one position in Google than it was 10 years ago. Where you used to score with a few tricks on relevant keywords with a lot of search volume, that no longer works. Google has evolved in a short time to show […]
Email marketing has survived in its 23 years of existence. In fact, it ranks at the top of most successful B2B lead generation strategies today . What is especially successful and has since been canonized by many email marketers is automation. It has already more than proven its success. In short, email marketing automation is integrating tools […]
Think broadly and don’t miss any opportunities and more importantly: test what works for you and don’t blindly do what everyone else in the market is doing. Sometimes it works to use a microsite for a certain part of your website or a certain campaign. A microsite is a website in addition […]
The contact page is just as important. Make it as easy as possible for the user to contact us on this page. Analyze your contact form and remove all unnecessary fields. Think, for example, of Company name or Telephone number. Analyze the user experience on mobile as well. Does the contact form work properly? Is […]
Is the purpose of your website to generate leads (which is often the case with B2B websites)? Then contacting us or leaving information is probably the most important part. On every page it should be possible and easy to complete these actions. Call to action from Evenses Especially on mobile, it’s good […]
You still see it too often: B2B marketers who keep sending traffic to websites whose marketing/sales funnel is as leaky as a basket. “As long as the basket stays full, it will be fine,” is the thought. If you go on with this blindly, the high costs per acquisition and disappointing results […]
You still see it too often: B2B marketers who keep sending traffic to websites whose marketing/sales funnel is as leaky as a basket. “As long as the basket stays full, it will be fine,” is the thought. If you go on with this blindly, the high costs per acquisition and disappointing results […]
Those who have paid attention now know the most important facts about marketing automation, the reasons to get started and how to choose a package. Time to actually get to work. Here’s the well-known question, ‘where do I start?’ Don’t panic (not yet anyway), the following actions will help you implement marketing automation: […]
As you may have figured out by now, marketing automation is all about providing personalized content, without the hassle of messaging each individual lead separately. Segmentation helps with this. By categorizing like-minded leads together in the same segment, you can link them to the workflow that is relevant to them. This way they […]
Lead grading is only half the story. A lead can match the ideal profile you have drawn up, but if this lead is not interestd, you are nowhere. That’s where lead scoring comes in handy. Basd on points, the marketing automation software keeps track of how much interest a specific lead has shown in […]
As you may have noticed, the word ‘sales’ has already been mentioned several times. Seems crazy since we are talking about marketing automation. However, marketing automation not only helps marketing, but certainly also sales. Because marketing is able to identify the most qualitative leads very accurately and then quickly and easily prepare these leads for […]
Now that your memory has been refreshed, let’s take a closer look at the reasons for using marketing automation. Implementing for no reason is like buying a Ferrari and then just leaving it in the garage. Without a good reason and underlying strategy, you will never be able to get the best […]
Marketing automation brings a whirlwind of new possibilities. A wind that still makes some of us dizzy to this day. What we can really do with it is often only superficially explained, not to mention the underlying reasons for using marketing automation. In this article we therefore go into depth and tell you […]
According to the B2B marketers in the study, which content type works best to generate new leads? Offline – or in-person events – comes to the fore first. We also see this in the question of which content type converts the best leads (see image below). Events is again a clear outlier with 25%, in […]
The Content Marketing Institute has released the results of its latest survey, “2020 B2B Benchmarks, Budgets, and Trends – North America.” Although the research is focused on the American market, there are a number of striking results that I would like to share with you. Where is the content for customers? […]
The final step of website personalization actually never stops. You check whether everything is correct and start the experiment by asking the following control questions: Who is the personalization for and why? What underlying assumptions and hypotheses have been formed? What is personalised? Which metrics are important and how are they […]
